competitive analysis are a market research process that involves identifying competitors and researching to compare to their own. The goal of a competitive analysis is to compare the strategies to their own.

How to write a competitive analysis :

Define the Purpose

• Why are you conducting the analysis?
  • To identify market gaps.
  • To learn what works well in similar games.
  • To position your game uniquely.

2. Identify Competitors

• Direct Competitors: Games that share similar themes, mechanics, or audiences.
• Indirect Competitors: Games with overlapping features but different core focuses.

3. Establish Criteria for Comparison

Analyze competitors across these categories:

• Core Gameplay: Mechanics, flow, and player experience.
• Narrative: Story depth, themes, and engagement.
• Visuals and Art Style: Graphics quality, aesthetics, and uniqueness.
• Sound and Music: Audio quality, soundtrack, and how it complements gameplay.
• User Interface (UI) and User Experience (UX): Accessibility, navigation, and intuitiveness.
• Monetization Strategy: Free-to-play, premium pricing, in-app purchases, or subscriptions.
• Community Engagement: Presence on social media, forums, and review platforms.
• Platforms and Accessibility: PC, console, mobile, VR, and availability in multiple languages.