To explore the concept of image and branding, it is essential to first define what a brand is. According to Kotler et al. (2008), a brand is:
"A name, term, sign, symbol, design, or a combination of these that identifies the goods or services of one seller or group of sellers and differentiates them from those of competitors."
In essence, a brand represents the personality and promise of a product or company, shaping how it is perceived in the marketplace and by consumers.
A brand narrative delves into the storytelling framework that a brand employs to communicate its identity, values, history, and purpose. It provides context and depth, allowing the audience to form an emotional connection.
A brand narrative is more than a satic description; it is the unfolding journey of a brand that evokes emotions, shapes perceptions, and cultivates loyalty. For Kamioshi, the narrative would focus on idol culture, devotion, and the tension between admiration and obsession. This story-driven approach aligns with the game’s themes and offers a deeper resonance with the target audience.
Brand identity is the unique set of characteristics that define how a brand is perceived. It encompasses both tangible and intangible elements, such as:
A brand mark is the visual symbol or icon that represents the brand, often forming the centerpiece of its identity. It is distinct, instantly recognizable, and communicates the essence of the brand at a glance.
While Kamioshi is a standalone project rather than a company, it still requires a compelling brand mark to distinguish it from competitors and connect with its audience.