Kamioshi Branding Elements
1. Logo Design
- Concept: Create a logo that reflects the duality of the game: the vibrant, bubbly idol culture juxtaposed with its darker undertones.
- Bright Side: Incorporate pastel colors, playful typography, and cheerful symbols (e.g., stars, hearts, or music notes).
- Dark Side: Subtly introduce glitch effects, shadows, or fractured elements to hint at the underlying tension in the narrative.
- Font Choice: Use rounded, bubbly fonts for the idol aspect, paired with sleek, modern typography for a more mature and nuanced tone.

2. Color Palette
- Primary Colors: Pastel pinks, blues, and yellows to evoke the cheerful vibrancy of idol culture.
- Accent Colors: Deep purples, blacks, and muted grays to represent the game’s darker narrative themes.
- Transitions: Utilize gradient effects to merge these contrasting tones in promotional materials and UI design.


3. Key Visual or Box Art
- Concept: The key visual should depict the core themes and emotional tone of Kamioshi.
- Idol Focus: Highlight the idol character chosen by the player, portrayed as ethereal and charismatic.
- Juxtaposition: Place the protagonist as a shadowy, indistinct figure in the background, symbolizing their growing obsession.
- Art Style: Vibrant anime-inspired 2D art with intricate details, balancing charm and unease.
https://www.figma.com/board/D0Gt8QtaE5TaaiTpbf8mxH/Kamioshi-moodboard?node-id=0-1&t=lcXCkJmSzElk5luV-1
4. Iconography and Symbols
Develop a set of icons representing core gameplay mechanics: